An oldy but a goody

If you have not read The Purple Cow by Seth Godin and you plan on being a marketer of the future, you are missing out. This book inspired me to change the way I think about Marketing to consumers. Today I found a neat 15 odd minute video of Seth Godin presenting his thoughts on the "TV industrial complex" amongst other related topics from the Purple Cow type way of thinking.

Check it out here, its an oldy, but a goody.