Man have I been waiting a few years for this. Finally, someone has taken the bull by the horns and started producing a report detailing the comparison of the various web analytics tools that most e-commerce sites have come to rely on for crucial business metrics. Although I am a big Clicktracks fan ( web trends as well actually), I have always pondered over how the various analytical statistics packages for websites that are on offer compare against each other. The only way to create "worth publishing" data on this topic is to run all the leading web analytics software packages on one website and compare the data. Who would put in the massive ammount of work involved? Well folks, the answer to that question is Stone Temple Consulting. The have started producing a report called the 2007 Web Analytics Shootout. An RSS carrot has officially been dangled in front of me. I wait with baited breath for more results on this much awaited analysis of the analytics big guns.
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