Ahhhhh , the power of social networking. This report
from one of my favorite blogs, Church of the customer, tells of
Chocolate manufacturing giant Cadbury's move to re-instate their
'wispa' chocolate bar after consumers gathered on facebook to demand that Cadbury sell the bar again.
This is a really good sign on a couple of levels:
1 The big guns are listening
Its great to see that Cadbury, a major multi national, have stood up and taken notice. They realise that facebook may very well be more than just flavour of the month (pardon the pun). The numbers cannot be denied!
2 Consumers are in control
Cadbury's decision is a great example of the power of the customer being facilitated by a social network through the internet. 'Any colour you want so long as it is black' is becoming a quote in the history books of marketing, rather than a strategic option for large corporations. Cadbury are responding to the brand strategy that their customers demand. The customers say that the wispa bar should stay, and thats final. Awesome!
What I want to know is, how many more members does this group need
until someone will take the leap and re-instate New Zealand's famous
fast food mecca that was eaten by McDonalds. I'm talking about GEORGIE PIE =)
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