Just as I finish a post about how to get around online marketing problems unique to New Zealand, I find a local website ranking tool called rankr out of the ProjectX team.
It seems that we are starting to develop a network of developers in wellington who understand the problems that face online marketers in New Zealand and are interested in providing nice solutions. Great news....:)
ProjectX are responsible for the mapping technology that drives smaps. I am not sure how new or serious the rankr site is, but I see it as being a good step in the right direction for kiwi online marketing tool's and services.
The rankr site aims to provide traffic ranking data for the top 5000 websites in New Zealand. The data derives from Alexa. Alexa is typically a somewhat useless tool for most kiwi websites which are lost in the mass of US traffic. Rankr works by segmenting out the applicable New Zealand data from Alexa, making the data more useful for online marketers in New Zealand.
Gaining decent competitor data is pretty much limited to those with deep enough pockets for hitwise.
I have conducted some basic testing on the site and to be honest, the site is not ideal from a usability perspective at present. However, rankr is in beta and if ProjectX previous work is anything to go by I would suggest that rankr is worth a bookmark.
Hi James,
Thanks for the post. Rankr is a "lunchtime" project at ProjectX. We wanted to roughly know what traffic websites were doing and Alexa, although not perfect does provide a relative measure. And thats a start!
If you have any suggestions on how to improve, let us know.
Posted by: John | August 07, 2007 at 07:49 AM