multivariate testing tips

I have been so busy with my new job that half-geek.com has come in for some serious neglect lately. In an attempt to fire things up again I am going to start using more of a quick fire approach, posting links from articles that would typically inspire me to write a more detailed post.

Today I found this post on how to set up a multivariate test framework. Jonathan Mendez is a guru when it comes to this sort of stuff so check this out for sure, particularly if you are trying to maximize ROI through campaign creative (landing pages, ad text and design etc...)

As I mentioned I have been really busy, I have even resorted to using a quick post button for typepad from my google toolbar- hence the lack of images in this post ;-)

If you use typepad to blog- this little button can save you a bit of precious time!

Comments

[Bogdan Secara]

Hi James,

Thanks for this insight - another good practical source to start with would be the one posted by Future Now’s Chief Thinking Officer here: http://www.futurenowinc.com/abtesting.pdf

Cheers