I recently discovered a company called Video Infusion who specialises
in the making of interactive videos - videos that enable viewers to be
able to view, click and buy products right from within the video. This
type of technology is similar to Youtube's click-to-buy where if you
are not familiar users are able to buy songs and movies via Youtube
videos using link overlays (links that appear in the video). Currently, as far as I am aware Youtube is
only testing this in certain countries and as yet is not available in
Australia or New Zealand.
It will be interesting to see this technology
evolve as so far Video Infusion seem to be main player offering more then just songs and movies. I feel it
will not be long before Youtube too enables the purchase of not just
songs but any products. My guess is Google Checkout will somehow be involved.
To give you an idea of how the technology works, have a quick view of the below video, courtesy of Video Infusion.
I would be interested to hear from anyone who has seen this technology used anywhere else.
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