I would be simply not telling the truth if I was to say that I thought I would never be writing this post. It had to happen and it has, Telecom's e-commerce project "Ferrit" has finally failed. It was always on the cards.
The NZ Herald 'your views' piece on the Ferrit news that was announced to day says it all. There are not many kiwis that are going to miss this website. The nature of the reader comments found here will surely be further re-enforced by the ever growing list of Telecom haters. To be honest, Ferrit did not get of to a great start.
How can we ever forget the classic incident where Ferrit staff decided that the product reviews were something that THEY should be writing to enhance the visitors perception of a product on the site. A classic example of the marketing approach that in my opinion eventually caused the failure of this business.
News flash: Cool TV ads (that some people don't even think are cool) are not a very cost effective way to get people interested in buying not cheap enough products on your average wesbite.