I was very interested to note a unusual 'feed' in my pageflakes start page recently - a piece of sponsored content in pageflakes. I suppose it should not really come as that much of a surprise. Live Universe purchased pageflakes earlier this year and it seems that this Los Angeles based company wants to see some return on their investment.
I am not sure how this new tactic will perform for pageflakes. We all know that Googles dominance of the online advertising industry has been built on the back of an ad serving system that is un-surpassed in the area of relevancy. The ad that was served in my interface didn't seem relevant at all......
So many web 2.0 style start-ups over the past couple of years. Many that have been successful in generating a large community, not many that have shown a new way of making money outside of selling advertisements. Advertising continues to be the obvious business model for the revenue hungry online entrepreneur.
Earlier this year I talked about facebooks monetization strategy and the fact that local web 2.0 start-ups in New Zealand had a hard road given the relatively low population we have. It is interesting to note that almost a year on it is still not absolutely clear as to how facebook intent to really cash in on the huge community they have generated.